Nike Goes Green with the All-New 'Move to Zero' Collection
The sportswear brand shoots for sustainability with its latest eco-friendly apparel line, set to drop this summer!
'Move to Zero' is Nike’s take on CO2 and waste reduction for its manufacturing process. Aiming to eventually lower the number to zero, the sportswear brand is moving towards true sustainability.
Nike’s goals are made concrete in this latest eco-friendly collection, scheduled to be released this summer.
‘Move to Zero’ collection features hooded sweaters, tees, sweatshirts, joggers, shorts, and even sporty dresses. Made from recycled polyester and organic cotton, these apparels have a reduced carbon footprint and require less water and chemicals in the process.
But even with over 60% recycled materials, Nike still guarantees the same quality and standard you’d expect from a world-class brand. The shorts, for instance, are woven from organic fibers and recycled materials, but have a streamlined design and hold up even after vigorous use.
The highlight, Sportswear Windrunner, is a hooded windbreaker and Nike’s pride and joy in the Move to Zero collection.
As the Windrunner is made from 100% recycled polyester fiber, this is where the waste really hits zero. The zip uses the ‘Nike Grind’ technology to produce rubber beads from recyclable waste under the ‘Zero Carbon & Zero Waste’ policy.
Other than the apparel line, Move to Zero also features sneakers as one of its main items. The ‘Space Hippie’ collection includes four models made from recycled materials; the stylish design makes them a great companion to other clothing items.
So props to Nike for taking the first steps towards sustainability with this ‘Move to Zero’ collection. The brand hopes to make a 100% transition to renewable energy sources by 2025 and reduce its worldwide carbon footprint by 30% before 2030.
What’s more, Nike plans to import by-products from waste disposal for its factories and turn over 1 billion plastic bottles into sneaker textiles with its Flyknit technology.
Interested in Move to Zero? Get ready to grab your wallet; the ‘go green’ collection will officially drop this summer on Nike.com.